Blandt de kreative profiler, der i år har leveret opgaver til konkurrencen, finder man Andrew Fergusson, Group Creative Director, Droga5 New York, Masashi Kawamura, Executive Creative Director og stifter af the Creative Lab PARTY i Tokyo og New York, Greg Tan, Senior Manager, Digital Governance (Global Communications), PepsiCo og Xander Lee, Creative Director, BBH Singapore.